Haliey Welch Launches Memecoin, Stresses Authenticity Over Profit
“From Hailie Welch’s fiercely amusing summer catchphrase ‘Hawk Tuah’, the girl moves on to the next thrill on the internet fame roller coaster. She has just launched a merchandise line and podcast where she interviewed people like Mark Cuban. Now she goes in for digital at the latest leap with a debut ‘memecoin’ today on the Solana blockchain. Memecoins typical gain traction on platforms like Telegram and Discord and then quickly die off, seeming to arise from a viral internet moment before going through massive spikes in value before deaths.” In all this, Welch has done well to synchronize her latest front with the volatile yet highly profitable trend of combining her internet persona with the unpredictable realm of digital currencies.
Welch said in an interview with Fortune that her memecoin known as HAWK is, to her, “not just a money grab”, but gave very little in the way of it being anything other than speculation use. In her unique Southern twang, Welch said she wants to alter how the world perceives crypto, but jumped in, manager Jonnie Forster, when asked how much HAWK would be valued and what the legal ramifications might be. “We don’t want to flex securities laws,” Forster explained to Fortune. “We would say that we-used tokenizing, in a sense, Halie’s fan base.”
From Viral Fame to Memecoins: Welch’s Defiant Entry into Crypto
Unlike giants like BlackRock and Fidelity who work to legitimize Bitcoin in the serious crypto sphere, HAWK focuses on the “degens” around whom the meme-loving, risk-taking thrill-seekers revolve. It is a fitting venture for Welch, whose meteoric rise to fame has come about via boost from a viral TikTok about oral sex, beyond which Welch continues to keep the media buzz going with headlining moments such as throwing the first pitch at a Mets baseball game or starting a hit podcast on Spotify. Now, as she ventures headlong into the volatile world of memecoins, she’ll have to bring her brand construction into chaos vis-a-vis a space better known for quick wins and higher stakes.
Celebrity Crypto Ventures: A Unique Approach from Welch Adds Up to a Murky Past
Celebrities and cryptocurrencies have a rather shady past collectively, with stars like Kim Kardashian and Floyd Mayweather settling with the SEC for undisclosed paid promotions. Welch, on the other hand, plans to rewrite the script. In her interview with Fortune, she also expressed great willingness to use crypto as a means for connecting fans through her memecoin, HAWK. Unlike the conventional celebrity endorsement that goes, it embraces fan outreach whereby followers on social media and buyers of merchandise get free tokens instead of urging for investments. Her manager clarified that Welch will own 10% of the token supply but won’t be able to sell for a year, distancing her initiative from prior controversies.
From Skeptic to Advocate: Welch’s Surprisingly Surprising Journey into Crypto
It was the viral TikTok video that initiated Welch’s journey into the crypto world; the event subsequently saw her grace the likes of the Bitcoin Conference in the American state of Tennessee and Korea Blockchain Week, leaving many traditional crypto veterans scratching their heads. At first, Welch really thought of crypto as a “scam” and a way to “lose money.” After spending time in all these amazing events, she now considers it as a ‘really good thing’ and an avenue so special to bring her closer to her fans. She, however, remains vague on what exactly memecoin holders will benefit from: “more fan engagements”, as hinted by her manager, concretizing that “yeah, we have some cool plans for them coming soon.”
More than ever, memecoins seem to have become accepted as rabble-rousers of a sort of social gambling option. As Lazzarin, the CT of crypto from Andreessen Horowitz, says, they are “casinos” and will be problematic in the long-term vision of crypto. On the contrary, some consider them as tools for creating financializing communities. The HAWK meme coin isn’t really about money for value; Welch and her manager claim, “It’s just for rubbing elbows between fans.” “It’s not, like, a gambling thing,” Welch told Fortune, calling it a fun way to engage fans without SEC concerns. Ostensibly such perspectives present dynamic adaptations that memecoins have been playing in the crypto landscape.
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